The Thinctanc web strategy service seeks to remove all the 'behind the curtain' mysticism that has arisen around SEO and web marketing.
The client pays for half a day's consultancy and in return recieves a report detailing all they need to know about SEO and web marketing.
For many organisations this report will be enough to enable them to take control of their online presence and manage their web messaging and strategies entrely indepentently. And that is fine, that's the idea.
For any company that seeks additional assistance with any area either through lack of technical skil,l or simply lack of available free resource, then the following additional services are offered:
Web presence analysis
This involves full analysis of your current site and the production of a report detailing how the following are enhancing or hindering your web presence:
Based upon the findings of the analysis, specific advice and assitance can be offered in template and copy optimisation and advice on improving the technical workflow.
Where needed, help with message refinement and initiation of campaign concepts can be provided.
Alongside SEO and marketing assitance, the traditional service of web design and animation can greatly enhance a web strategy.
As any effective strategy is an ongoing process. The website MOT is a quarterly/biannual meeting to review the achievements of the previous period and plot the strategy for the future.